The marketing is the process teach consumers why they should choose your product or service over your competitors.
The key is to find the right marketing method, and define the message to educate and influence your consumers.
Businesses make the mistake of thinking that marketing is just “one” thing, but marketing is everything the consumer encounters when it comes to their business, from advertising, what they hear, the customer service they receive, to monitoring the care you provide.
Everything is marketing and creating the decision within the consumer to choose or not initially or for repeat business.
Marketing is often confused with advertising and sales, but it is important to know the key differences.
How is marketing defined?
On the first day of many Marketing courses, teachers often define “marketing” as “all the processes involved in getting a product or service from the manufacturer or seller to the end consumer.”
It includes creating the concept of the product or service, identifying who can buy it, promoting it, and moving it through the appropriate sales channels.
How can you identify marketing?
Marketing is best identified using what is called the 4 Ps or a combination of marketing: product, price, promotion, and place.
Starting with products, companies have many procedures they must undertake to ensure that their products are ready to sell. For promotion you can also start or create your blog.
The first stage is called the “ideation stage,” where the idea for the product is conceived. Marketing departments then usually test new product concepts with focus groups and surveys to determine levels of interest among potential buyers.
What is the purpose of marketing?
Business consultant Evan Carmichael does a great job of identifying the three main purposes of marketing:
- Capturethe attention of a target market.
- Facilitatethe potential customer’s purchase decision.
- Givethe customer a targeted, low-risk, easy-to-take action.
With these purposes in mind, coupons, sales and even merchandising, or how products are displayed, are part of the marketing process.
Since marketing is the cornerstone of every business, the overall goal is to sell more products or services.
Do you know the different types of marketing?
Print advertising, radio and television are types of marketing, as are direct mail and digital marketing.
Companies that sell over the Internet optimize their web pages, so they appear higher in search engines.
Newsletters, press releases, and blog posts are forms of marketing used to generate leads and orders.
Some companies use referral marketing to increase business, where satisfied customers refer others to a particular business.
More recently, marketing on social media (the well-known Social Networks or RRSS) have become a type of marketing where companies cannot avoid when it comes to reaching potential buyers, either by advertising on Facebook or by posting advice on Twitter.with links to a website such as.
Key differences between marketing and advertising
You will often find that many people confuse marketing with advertising or vice versa. While both components are important, they are very different.
Knowing the difference and doing your market research can put your business on the path to substantial growth.
Let’s start by reviewing the formal definitions of each and then move on to a more in-depth explanation of how marketing and advertising differ from each other:
Advertising: the paid, public, non-personal advertisement of a persuasive message by an identified sponsor; the non-personal presentation or promotion of a company of its products to its current and potential customers.
Marketing: the systematic planning, implementation and control of a combination of business activities aimed at bringing buyers and sellers together for the mutually advantageous exchange or transfer of products.
After reading both definitions, it is easy to understand how the difference can be confusing to the point that people think of them as unique in themselves. So let’s analyze it a bit.
- Advertising is a unique component of the marketing process. It’s the part that involves getting the word out about your business, product, or the services you offer.
- It involves the process of developing strategies such as ad placement, frequency, etc.
- Advertising includes placing an ad in media such as newspapers, direct mail, billboards, television, radio, and, of course, the Internet.
- Advertising is the largest expense in most marketing plans, and public relations remains in the background and market research is not far behind.
- The best way to distinguish between advertising and marketing is to think of marketing as a cake, within that cake there are segments of advertising, market research, media planning, public relations, product pricing, distribution, customer service, marketing strategy. sales and community involvement. .
- Advertising only equates to one piece of the cake in strategy. All of these elements must not only function independently, but must also work together to achieve a greater goal.
- Marketing is a time-consuming process and can take hours of research to make a marketing plan effective.
- Think of marketing as everything an organization does to facilitate a business-consumer exchange.
Marketing and advertising tips for your products and services
Marketing is a step-by-step process that begins with a unique selling proposition – a compelling sentence that describes your business.
This proposition then acts as a guiding theme, the mission, that helps you identify target customers who are interested in your products and services.
Once you figure out who your target audience is, your marketing plan will help you map out a strategy to better target your products and services.
And after developing these strategies and tactics, you are ready to focus on an advertising strategy that will help you explain, teach, and promote your products and services to different audiences in film, television, newspapers and magazines, the Internet, and other media.