Category: Business

  • Great Concepts to Know About Dental Business Card Design

    Great Concepts to Know About Dental Business Card Design

    Even if the internet is a vast means of getting information, business cards in this digital age have still significant and useful way because it is always accessible, it adds legitimacy and helps marketing and promotion.  That is why you still need to bother yourself to produce business cards for your company because it is also one of the dental business signs that your clinic must possess.

    Moreover, picking up a preference of having a business card, the concept that it should display attracts people upon seeing it.  So aside from showing creativity in it, this little-personalized piece of marketing holds an impressive amount of potential for getting the attention of target customers.  Many business companies are willing to spend plenty of money to assure that their cards make a lasting impression.

    If you decided to invest in making business cards, consider now the design and the concept that you wanted to reveal to make your card marketable and retainable.  Thus, there are smart concepts that will help you decide for your dental business card design and concept.

    X-ray Film Business Card

    This design is something different because the card does not use an ordinary paper for printing but an x-ray film itself.  Aside from the necessary information that is indicated in the business card, the design on the four corners the card will be the teeth inside the mouth when x-rayed.
    Aside from its creativity, it will surely leave an impact on the client because of its uniqueness.

    A demonstration of a cured tooth

    This design takes effort because the cured tooth will be displayed if the business card will be pulled out from its mini envelope which has a tooth-cut in its front.

    The design of the business card should have a touch of black print which could be an icon of a telephone or cell phone.  Make sure that if it is inserted in the mini envelope, the tooth will look like a decayed tooth.

     

    So when you pull the business card out from its mini envelope, a cured tooth will be displayed.

    A Corner Bitten Off Business Card

    This design will display the necessary information still in the front view.  What makes it different is that: the corner of the has bitten off. Thus, it is within your discretion if you wanted to use smaller bites.  However, it would be better if it uses bigger bites on the corner.

    Although this might be very simple, it is one way of showing that the business is intended for dental clinic services.

    Rectangular-cut USB Business cards with a dental-related sign

    Since it cannot be out of the people’s pocket to use soft copies of files, there are higher chances of using USBs, making this a business card is very strategic.  It is because if other people borrow the USB, they would have higher chances of reading what is printed in the rectangular shape.

    Do not forget that the content of the business card design is related to your clinic’s purpose and goals.  However, the showmanship is displayed through USB.

    A look-liked Money Business Card

    The idea of making this as your business card is the point that because of its looks, even if people would throw it away or leave it in a table, people would be picking it up because they thought it is money.

    By doing such, the person who saw it will probably read the information indicated in the business card that your dental clinic has.

    Glow in the Dark Business Card

    Next in the list is a glow in the dark business card wherein it will display at night the portion in which the information is written.   This concept is great since people might be having a hard time seeing the data of a paper at night or on the dim light.

    Of course, the design which you might include in the card is relevant to the dental clinic services you have.

    Calendar Business Card

    It is a business card wherein people who could receive this will have a hard time throwing it away because it is useful.

    In this concept of a business card, the front may be displaying the necessary information of your dental clinic together with a background of a tooth alone or your business logo.  Moreover, at the back of it is the calendar for the whole year with a knowledge of your dental clinic’s location or its facade.

    Takeaway

    Upon picking the concept, you would like to have for your business card, make sure that it will fit still with the endeavors that your clinic has so that it will always be interconnected and parallel.  Do not deviate to the theme that your business image has projected.  You still need to think and take time in choosing your concept.

    The moment you have chosen the concept which you would like to apply in your business card design, do not forget to add the necessary information: name of the dental clinic, Doctor’s name, address of the clinic, phone number, email address, web address, hours and finance options, and most especially the logo of the dental clinic.

    The given suggested concepts and designs are for boosting the tendency of making clients keep the business cards you have.  Thus, at the same time, maintaining the right image that the dental clinic portrays.

  • Here are the Surefire Ways to Promote any Business

    Here are the Surefire Ways to Promote any Business

    Starting a small business is dream for many. With today’s market flexibility, it is now possible to start any kind of business. However, the success of any business depends on how well you promote it and the quality of your service. Even with a great service you cannot take your business further without promoting it and making it known.

    There are various ways you can promote your business on any budget. With the internet technology, it is now possible to start an online business and earn profits without the additional cost of a physical office or store. Whether you are a start-up or an established business with the right strategy at hand you can easily promote your business.

    This article will tell you about how to promote a business using high-impact and low cost methods.

    1. Finding The Target Audience

    It is the quite obvious one, but very important. Having a clear marketing strategy is essential for achieving your goal of promoting your business. Be spot-on about who are your target audiences. For instance, if you have a business of carpet cleaning then your target audiences will be people with different carpets and rugs and suppliers. You will also need to target people who are looking for easy DIY solution or cost effective solution. This is the first step towards promoting your business.

    1. Marketing Strategy

    Marketing has changed drastically since the internet came into the picture. The traditional media like the radio, television and outdoor adverts are no longer the dominant medium. Today, more than 70% of your target audiences are online. You will need to come up with a marketing strategy that will easily integrate the need for traditional and online marketing. Digital marketing is now the dominant medium of marketing. However, you need to consider the pace you are in. May be the people there are still responding to the old and traditional method.

    1. Get a Website

    In today’s digital marketing scenario, having a website is a must. Having a website is now considered as an important aspect especially when it comes to establishing the authenticity of your business. Most of the people now prefer interacting online rather than face to face because it saves time. Your website will be like a display window of your business. You have all the information about your business, which will make it easy for your target audience to find you.

    1. Generate Lead Online

    Did you know that most of the lead you generate will happen online? It is true. People are now finding services online to contact them with the requirement. By having a website and social media presence, you can generate more leads. Finding your target audiences is now easy with Facebook. With the Facebook ads you can easily target your ad to the specific demographic. Having a strong online presence can help you generate more leads and hence grow your business.

    1. Use the Search Engine Local Directories

    Search engine directories are one of the best ways promote business online. Google offers free listing of local business. With just few clicks you can easily get your business listed online. It will make easier for your customers to find your business and its various services. You will show up in multiple online directories every time anyone searches for the relevant keywords based on your business.

    1. Connecting

    Makin connection is essential for any business. Connecting with people should not be limited to the LinkedIn only. You need to make local connection. If you have a store selling household goods, you will need to know the local vendors and other suppliers which can help you stock-up high quality goods and services. They will also help you get the best rates. As everyone is online today, you might find your local vendors, supplier and in social media platforms like Facebook and LinkedIn. Connecting them online is also an effect way to do it.

    1. Get Business Cards

    This is really old school, but still effective. When you are visiting the local trade fair or groups meetings or any social gathering, you can hand out your business cards. It will help you create more connections and help you grow your business.

    1. Build-up Online Credibility

    It’s important that your online reputation is clean. People do check-up on businesses online. Some websites like the Angie’s List and Moody’s rate companies based on their performance and complaints against the company. So, it’s essential that you build a strong online presence trough quality content sharing, social media engagement and getting feedbacks and recommendation from your happy customers.

    Way Forward

    These are some of the most important and very effective strategies to tackle the question how to promote a business. You need to focus on the latest methods so that you can stay on top of the competition.

     

     

     

  • 3 Car Brands That Survived Catastrophe and Collapse

    3 Car Brands That Survived Catastrophe and Collapse

    Elon Musk famously stood on stage and declared, “The only two American car companies that haven’t gone bankrupt are Ford and Tesla.” That should give you an idea of how cut-throat the automotive industry is.

    Car companies have to invest huge sums of money in R&D and even larger sums in infrastructure like factories. And if your cars are panned by the press and ignored by the public, you might never see a return on your investment.

    In this article, I’m going to look at three famous car brands that went through catastrophe and collapse, only to return to the market stronger than ever before.

    General Motors

    General Motors is one of the Big Three American car manufacturers, an automotive giant shifting upwards of five million cars in the US every year.

    Unfortunately, the global financial crisis hit the North American automotive industry hard. The Big Three all suffered from nose-diving sales and significant financial losses.

    Despite taking swift action — GM idled its factories and laid off huge swathes of its workforce — the manufacturer declared bankruptcy on 1st June 2009.

    Nine days after going bust, General Motors emerged from government-backed Chapter 11 reorganisation with a $49.5 billion investment from the US Treasury. (That’s roughly equivalent to the GDP of Macau!) The Treasury also invested a further $17.2 billion into GM’s former financing company, GMAC.

    It wasn’t just new money that got GM back on its feet. It also jettisoned a bunch of poorly performing nameplates like Saturn, Pontiac and Hummer. It also sold other more successful brands like Saab.

    Just one year on from its bankruptcy announcement, GM went public again and returned to profitability a couple months later.

    Volkswagen

    Volkswagen is the second largest car manufacturer in the world, shifting almost 11 million vehicles last year and generating over $269 billion.

    In short, it would take a seismic event to destabilize the German giant. Well, that’s exactly what we got.

    The Volkswagen emissions scandal (also called dieselgate) began in September 2015. Essentially, the Environmental Protection Agency (EPA) found that Volkswagen was cheating emissions tests with a bit of kit called a defeat device.

    These defeat devices were fitted in Volkswagen engines and tricked the engine to emit less pollution during emission tests than it did in real-world driving scenarios. In practice, the EPA discovered some Volkswagen cars emitted up to 40 times as much toxic fumes as was permitted.

    And the scale of this scandal? Conservative estimates peg it in excess of 11 million cars.

    The scandal blew up and investors reacted with vengeance. Share prices fell from a peak of €253 in April 2015 to a trough of €92 in October. With consumer trust shattered and investors panicking, the future did not look bright.

    I spoke to Will Craig, the CEO of car leasing comparison site LeaseFetcher about the scandal and its effect on his buying choices.

    “I was driving a Volkswagen Golf at the time because I thought it was a sensible and safe family car. When I found out it was spewing toxic gases into the air, I felt genuinely sick. It wasn’t just a company bending the truth slightly, this was a company lying to my face. Suffice to say, I won’t be buying another Volkswagen any time soon!”

    In response to the scandal, Volkswagen threw their hands up and announced, “Mea culpa!”

    The group’s chief executive resigned immediately and was replaced by an outsider from Porsche. The company also set aside €6.7 billion to pay for a large-scale recall.

    Since the scandal, Volkswagen has been very public about its electric ambitions, hoping to rebrand itself as a futuristic green marquee.

    Tesla

    As we saw earlier, the 2008 global recession hit all businesses hard. And while some like General Motors and Chrysler were big and important enough to demand a rescue package from the government, others were not.

    Tesla was one of those companies.

    In 2008, Tesla was just five-years-old and was struggling to stay afloat in the cutthroat automotive industry. The global financial downturn dissolved what little stability the company had left and the company began spiralling towards bankruptcy.

    Tesla needed money and it needed money fast. Unfortunately, no one was willing to part with their cash.

    On Christmas Eve 2008, Tesla was on the brink. And then, when all hope was lost, Daimler stepped in and invested $50 million into the stricken company, giving it just enough cash to continue.

    As founder Elon Musk admits, Tesla, “closed the financing round on Christmas Eve 2008. It was the last hour of the last day that it was possible.” Quite the narrow escape!

  • Top 8 Qualities of an Entrepreneurial Mind

    Top 8 Qualities of an Entrepreneurial Mind

    Being an entrepreneur isn’t easy. It takes more than a business degree or dream to become one. Entrepreneurial mind is more than just starting a venture or leading a team. It’s a mindset where a person identifies opportunities, plans and acts up on the idea.

    Entrepreneurial mindset can be applied to various settings either in personal life, organization or any ventures. Having the qualities of a mind of an entrepreneur is beneficial and essential for organizations and individuals as well.

    Not everyone is cut out for entrepreneurial role. So, what does it take to have an entrepreneurial mind? Here are some of the qualities that a person with a mind of entrepreneur posses:

    You Always had It

    Great entrepreneurs often start early. The signs may be subtle but chances are there that you had developed it very early in life. Did you make a plan to start a venture with your friends when you were kid? Did you make money with your little but brilliant ideas when you were in school.  Did you sell cookies faster than any kid? These are signs that surely indicate that you had and have an entrepreneur mind.

    You spot the opportunity when you see one
    One of the remarkable qualities of an entrepreneur is that they are quick to spot an opportunity. When you are passionate about something, you identify the opportunity when you see them. When it comes to businesses, entrepreneurs need to have keen eye and ears. They need to pick up on the subtle hints and see the latest trends before the competition does.  Some ideas may look promising but they may not be so great. As an entrepreneur it is your job to find opportunities that will be a big hit in the future.

    You Love Challenges and Finding Solution
    Having an entrepreneurial mind means you love challenges. Challenges may come in various shape and sizes. A person with an entrepreneurial mindset will be motivated by the situation. They feel inspired and motivated by it, rather than shrink from it. When problem arise, solution needs to be created. If you have think like a problem solver and come up with a unique and innovative solution then you are a worthy entrepreneur. This is a sure sign that a person has quality like a leader.

    You Don’t Wait For orders
    The entrepreneurs hardly ever follow the rules. They are breaking rules all the time. The rule breaking doesn’t mean they are disrespect the establishment. It simply means they do not wait for the permission. They are likely to make an executive decision and act on the opportunity and apologize later than not act at all. Waiting for permission is wasting time and sometimes it may cost an opportunity. If you always think of the opportunity first then you have the mindset of a successful entrepreneur.

    Being Resourceful
    Great entrepreneurs never whine about the limited resources. They either create new resources or make do with the available ones. This is one of the greatest qualities of an entrepreneur. If you have the ability to work on even small resources, you have the quality of entrepreneur or have the similar mindset. This quality can be useful in a variety of settings and not just in your job.

    You Believe in Taking Risks
    Taking risk is part of being an entrepreneur. Without risk you cannot explore the different opportunities. Taking risks liberates you and you become more fearless. It is essential that you have a mindset that doesn’t stop you from taking risks and investing in ideas that may seem too risky or absurd to others. Being confident in yourself when others doubt you is one of the key qualities of an entrepreneur.

    You are Very Comfortable With Change
    In today’s dynamic environment change is inevitable. Whether it’s the changing trends or change in command chain, you are very comfortable with it. Sometimes you may need to take a step back and let other take the lead. Are you comfortable with the situation? Are you willing to set aside your ego and let the change, no matter how it affects your position take the centre stage? If yes then you have entrepreneurial mind.

    Feel like an Outsider
    Great minds are never in peace with the other minds. There is always conflict and they feel like an outsider. The same goes for the entrepreneurs. They work and think differently than the crowd, which makes them feel like an outsider. If you have the similar kind of feelings then you could have a mind of an entrepreneur. If you had always felt like you don’t belong don’t panic, it may be the entrepreneur mindset that is beckoning you to greater things.

    Conclusion

    Being an entrepreneur isn’t easy and having a mindset like them is an asset for any company. These are some of the qualities of the great entrepreneurs. If you can identify with them then you have their mindset.

  • The science of getting rich – Protect your assets and earn smartly

    The science of getting rich – Protect your assets and earn smartly

    All over your entire life, you have been bent over earning sufficiently to lead a life with all the comforts with your family.  Living with all the facilities readily available to you has been indeed your lifelong dream. And to do that you should know the science of getting rich.

    Your family is very important and the reason behind your hard work. You are responsible for them so you don’t leave any opportunity to make their lives better. Earning and leaving valuables so that your family is able to live comfortable even if you are not present there is a concern for everyone which is why you dream of getting rich.

    Planning for the future

    People who are constantly plagued with the financial security and the well being of their near and dear ones will promptly tell you how they are determined to make sure their family is always well-off even after they are gone. And let’s admit the fact; every bread earner of the family thinks to do this exact thing making sure their families never have to encounter financial trouble which is exactly why you need to understand the science of getting rich.

    To achieve this state, you must build your valuables and invest your money so that it pays off in the futures. All the assets you have built over the years will finally be able to help your near and dear ones to live comfortably. This is why asset protection is considered as so important.

    If you are searching for approaches to get rich, you are not the only one! Surely, many individuals have been attempting to go for riches and on the off chance that you are one of those who are endeavoring to search for some, extraordinary approaches to wind up rich, you may locate a couple of tips and thoughts on getting to be rich on your own.

    Building a professional career

    One basic course towards building your riches is to begin a professional career. Obviously, on the off chance that you have a decent career and a skill, it is less demanding for you to earn money. You can be a legal advisor, a specialist, a writer if that’s your calling, you can begin profiting by giving your services to the ones who require it.

    Start a business

    Another of the mainstream approaches to getting rich is to set up a business. In the event that you are great in deals, or you will hazard and you are open to working with vulnerabilities, at that point setting up a business can be your way towards being affluent financially. Obviously, you additionally need to influence your business to develop too.

    With a decent beginning and a unique business plan, you can figure out how to influence your business to develop and when it ends up productive, you can likewise offer your business on the off chance that you need to profit and find different investments also.

    In setting up a business, you don’t need to start in an enormous manner. You can simply begin with unique ideas with minimum start-up costs such as cleaning services or any consultancy business. You can simply utilize your enthusiasm and interests to enable you to have a decent beginning in setting up a business.

    Invest your money wisely

    In the event that you need to profit, having investments can be your street towards being rich. Truly, investing on stocks, outside trade, loaning or some other means can be risky however now and again you have to gamble on the off chance that you need to be rich.

    It is in going out on your limbs that you get huge rewards obviously, you likewise need to know yourself and comprehend what you can do as such that you can likewise pick and choose wisely on what sorts of risks you will confront. Investments that are promising with regards to profiting as a rule have high risks alongside it in this way you need to ensure you can deal with such sorts of risks with ease.

    Invest in real estate

    You can really begin with purchasing properties, maintaining it and offering it at a higher cost. For sure, going into real estate can be lucrative. Despite the fact that it might likewise include dangers like some other businesses, it is additionally one of the lucrative businesses you can get into on the off chance that you need to have something beneficial over the long haul.

    Asset protection is the way out

    In an era where everyone is a part of a competition to live better, lawyers know how important asset protection is of being a part of getting rich and staying rich. Therefore they provide appropriate legal services by giving legal advice to the people in need of them. Nobody knows when the curtain will fall for you so being prepared is a good way to ensure a secure future for your families. By protecting your assets you secure your valuables from lawsuits and creditors after your death.

    Legal services for asset protection are promptly provided by many top attorneys. You have to be very careful in this process as with one faulty move, your savings may end up in the wrong hands.

    Here are three tips that will help you in your asset protection:

    • Careful decisions: This is a wealth preservation technique so it is imperative that whatever decision you take, they are all well-informed. Be sure to know about all the laws like how the bankruptcy and consumer protection laws really work.
    • No place for errors: You may do an extensive research on getting all the intelligence you want and properly schedule all your work but going for legal help is the best step to ensure that you do not commit any kind of mistake.
    • Tips and tricks: Your attorney is the best person to handle everything in a legal manner. They will definitely tell you to form limited partnerships and liability companies because they are some great techniques to protect your personal valuable assets.

    Conclusion

    • Planning for your future, building your wealth may seem simple but it isn’t in reality. Asset protection may be the best thing you can do for the comfortable future of your families. There are a number of different things and approaches to end up rich which is only possible if you understand the science of getting rich. You can likewise work hard, spend your money wisely, live frugally and ensure you always save money. In fact, make it a regular habit and you won’t regret for the rest of your life!
  • The Ultimate Guide To Funding Your Startup

    The Ultimate Guide To Funding Your Startup

    Thinking about trying to establish a startup company? You won’t want to miss out on this guide on how to fund your startup! Take a look now and learn what steps you need to take in order to establish your own business!

    Start With A Great Idea

     Without an innovative, fresh, and appealing idea, your startup may fail. That’s scary – but it’s true. Just like everything else in life, the best startups begin with a great idea.

    So, don’t even think about establishing a startup before you’ve come up with a rock-solid idea, and an innovative way to bring your product or service to market.

    Build Your Business Plan

     Got an idea? Great – but you’re not done. You can’t expect to get funding from investors if you don’t have some kind of business plan.

    Your business plan is what outlines the viability of your service or product, expected risks, total investment capital required, and all of the other specifics about how your business will actually operate.

    Without a business plan, no investor worth their investment capital is going to take a second look at your business. So, take the time to be comprehensive and thorough!

    Create A Pitch Deck And Other Marketing Materials

     It’s not enough to just have a great idea. You need to be able to explain it to others – and tell them why it’s such a good idea, and worth investing in. For this, you’ll need to create a pitch deck.

    Your pitch deck should outline the basics about your startup, such as:

    • The idea behind your business
    • How you plan to make money
    • Time-frames for bringing products/services to market
    • Rewards/incentives for investors

    In addition, you may want to consider creating a short video introducing people to your startup, or a few blog posts and flyers outlining the basics, to help drum up interest online and on social media.

    Look For Investors

     Here’s what you’ve been waiting for! It’s time to find investment or working capital. Do some Googling to find local startup incubators and investment firms and see if you can schedule interviews with some of their executives to pitch your idea.

    It may be somewhat difficult to find investors, and if you’re having trouble, there are several alternatives. You may be able to get money from a crowdfunding service such as IndieGoGo or Kickstarter. Alternatively, you could seek financing another loan from a bank, credit union, or private lender.

    Get To Work!

     Got your financing? Great! It’s time to roll up your sleeves and make your vision a reality! Rent an office space, start hiring employees, set up an online store – whatever you need to do to get started with your business!

    It’s not going to be easy, but if you work hard, have a solid business plan, and build your company around a great idea, you’re sure to be able to make your dreams become a reality.

    Get Your Startup Funded With This 5-Step Guide!

    If you’re still thinking about founding a startup, this guide to funding is sure to help. Just make sure that you take the time to develop a solid business plan around an innovative idea and pitch it to as many investors as you can.