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  • Overwhelmed? Use the Presentation Folder – And Get Back to Being ‘Just Whelmed’

    Overwhelmed? Use the Presentation Folder – And Get Back to Being ‘Just Whelmed’

    Only a businessman knows the value of all the hard work needed to create a great product or service and devise a perfect business strategy.

    Despite repeated attempts, when your products fail to strike a chord with customers, there’s only one question that comes to mind: “So what did I miss out on, this time?”

    Well, it’s all about making the right kind of promotions, using the right variety of promotional products, at the right places.

    Let’s discuss a bit more about these factors. First, for corporate businesses, we recommend that you make use of personalised presentation folders.

    These presentation folder printing are ideal giveaways at business events and will present your business schedule to customers correctly. Impressions matter a lot! The first ones, more than all others!

    How to Make Choices?

    Before you make a purchase, look out for the things mentioned below:

    • The Things you’ll need in your folders, i.e. no pockets, card slots, etc.
    • Making choices between a matte and a fabric conference cover
    • Including other personalised accessories in it will cost you an extra amount.
    • Lastly, sticking to your budget is important.

    How to Create a Simple, Effective Presentation Folder

    One of the easiest ways to upgrade your brand image is to create presentation folders. It’s so simple, and it has a powerful effect on your networking.

    You will be amazed at the positive response when you hand your personalised folders to someone during a face-to-face meeting.

    Benefits of using a Folder:

    • Upgrades your brand image
    • Makes you look professional
    • Keeps you organised in your networking vs. handing over a bunch of papers
    • Makes you look organised
    • Your information is less likely to get lost on someone’s desk when it’s compiled in a nice folder
    • You can make a bunch ahead of time or update as you wish

    Be Prepared to Meet With Clients with a Folder

    Whether you are meeting with a buyer or a seller, you want to be prepared. You are likely competing against other competitors to gain the client’s business, and you want to provide your prospects with information and show them that you are on top of your game.

    A great way to do this and leave something of value behind after the impression is to offer an A5 presentation folder. Clients like to feel informed, even if they won’t read all the fine print of everything you give them.

    While you should talk about all of these materials with your client, it’s good for the client to have some hard copies to read or refer to at some later point.

    At the meeting, your future client will hardly want you to read over every detail of every piece of paper. But that doesn’t mean he or she isn’t interested in the finer points involved in real estate transactions.

    With sellers, you would leave them these A4 presentation folders and some copies of the comparable deals. They may not decide to list immediately.

    They may have other agents to interview, or they may not be ready to list quite yet. Leaving them with an attractive A4 folder that is clear and helpful will let the client know that you mean business and are a resource they want to work with.

    Is Your “Client Pre-Arrival Folder” Warm, Helpful, and Crystal-Clear?

    As you fine-tune your presentation with buyer and seller prospects, you will be able to determine better what should be included in your appointment folders.

    Be sure to mark the folder with your logo and contact information and make sure your prospects understand that you can answer any questions surrounding the materials enclosed.

    Your prospects will be impressed with your thoroughness, and you will be a few steps ahead of your competition by displaying your expert knowledge and helpfulness.

    Showing That You Care

    You will have another business presentation soon. You don’t know if you should be excited about it because the last one you did failed. Why did it fail?

    And while doing that, prepare your A5 folder. If you don’t have enough time, don’t worry. You can always turn to the right printing company to process rush printing services for you.

    Remember to call your clients at least once during the day before their departure to show that you are sincerely interested in making their meeting as pleasant and trouble-free as possible.

    They will appreciate your attention. And this will allow them to ask you questions so you can resolve any problems on the spot. This could save your discussions later that could have a less-than-happy ending.

    You will never know the importance of rush folder printing until you are faced with an urgent meeting like a business presentation. Don’t be beaten by the dreamland. Do everything right!

  • The Perfect Financial Advice You would Need Now

    The Perfect Financial Advice You would Need Now

    A financial advisor advises clients on investments, loans or insurance products. Since the term “financial advisor” is not legally protected, the job profile is very heterogeneous. For example, best financial advice from a financial advisor can be trained as a banker and have worked in this profession.

    Likewise, financial advisors can also be tax advisors or insurance agents. Alternative names for financial advisors on the market are also insurance intermediaries, insurance agents or financial experts.

    Consumers may need the help of a financial advisor to find the one that suits them best with a variety of investment opportunities. For example, the financial advisor can help you choose the right investment or help consumers put together appropriate insurance cover. Likewise, Virtual Assistant for Financial Advisors can help you configure a home loan. At the end of the consultation, a direct brokerage of financial products by the consultant is also possible.

    Find a good financial advisor

    Good financial advisors are usually optimally trained and have sufficient professional experience. For example, you can find out about the training or the necessary professional experience of your financial advisor beforehand on their homepage.

    A financial advisor is also good if he is independent and does not simply act as an intermediary for a bank or insurance company. As an independent financial advisor, for example, he is not bound by special commission agreements. So you can be sure that you get a loan on the best terms on the market.

    Unconditional trust is out of place

    Even if a financial advisor is looking for the best financial advicefor the best possible protection or investment for you, he will always act strongly in his own financial interest. So it is important not to trust him unconditionally, because ultimately he wants to earn money from you too. Always remember that there is basically nothing for nothing in the financial industry.

    So go well prepared in financial advice

    You can get detailed information about individual forms of investment in advance, regardless of a financial advisor. There is generally sufficient information on banks’ websites to get an idea of ​​what is on offer. You can also use comparison portals to compare individual products or providers for example in a credit comparison. In addition, think in advance about which types of investment you are particularly interested in and how much money you would ultimately like to invest.

    The goal of your investment is also important. Based on this goal, the financial advisor can find suitable solutions much easier. Should the capital be used primarily for old-age provision or do you want to invest in real estate?

    The more you know in advance about your own goals and wishes as well as about possible products, the better prepared you are for financial advice. This is how you recognize dubious financial advisors

    • The financial advisor will call you before you even get in touch.
    • You should sign blank forms.
    • You will be urged to complete some products.
    • The advisor will not clarify the risks of investment products.
    • The advisor does not accept any other witnesses during the consultation.
    • You will be caught with a prospectus right from the start.
    • This is how you can recognize serious financial advisors
    • You will receive a written confirmation of the most important facts.
    • The consultant will give you sufficient time to think before signing the contract.
    • The advisor will clarify your options to object.
    • The advisor will advise you that you can also get a second opinion, for example from the consumer advice center.
    • The advisor goes into detail about the status quo of your investment and tries to include it in the new concept without wanting to quit prematurely.

    Reputable consultants work with a consultation protocol.

    You should check existing advisory contracts. If contractual deadlines have been agreed, you must adhere to them. If there are no corresponding contracts, you can easily change your financial advisor without separate termination.

    Fee vs. commission

    Customers have the option of using various types of financial advisors. Some consultants work on a fee basis. This means that they receive a fee for their advice regardless of the contracts concluded. Up to 150 euros per hour are usual. However, investing in a fee advisor can be worthwhile, as these financial advisors can recommend suitable products completely independently of commissions.

    If a financial advisor only works on a commission basis, customers can quickly fall into the so-called “commission trap”. In this case, the consultant does not convey the best possible product for the customer, but the one with which he earns the most commission.

    The consumer advocate

    These types differ in their procedures. While the fee advisor offers his advisory service for a fixed fee, the commission advisor advises free of charge, but is remunerated through the commissions of the brokered financial products. The consumer advocate recommends financial products based on secured data on individual banks.

    Conclusion

    Anyone who relies on the greatest possible security when investing should therefore opt for the advice provided by the consumer protection centers. Those who do not want to pay for the advice and who accept that they will receive a product selection based on the consultant’s tiered commission can use the commission consultant. The fee advisor is recommended for independent advice, in which the customer is advised as objectively as possible, even with risk-taking investments.

  • 7 Facts to consider for shared working space

    7 Facts to consider for shared working space

    With startups, the case is often to save as much as one can. Securing a working space can be costly, so saving on it can be an option.  Whether you are a freelancer or have a small team and want to work on a shared space basis is not a bad idea but keep a few considerations in mind before opting for it There is no doubt many freelancers and small businesses are moving towards shared office space and co-working facilities to increase productivity and save on from the distractions of laundry, watching favourite programs, and very rightly face it; the comforts of home. While shared office space may seem like a sensible workspace solution, it is not a workplace situation that should be taken lightly. Here are seven facts to consider for shared working space which are often overlooked.

    Shared Working Space

    A shared workspace means employees without a permanent desk get access to an individual space where they can work with support on a needed basis. They use the workspace on their terms, while companies relieve themselves of costly commercial leases. But it is advised, when you opt to consider for shared Working Space model, rely on facts.

    If the office you are sharing does not provide good desks or chairs, don’t compromise on them as they are a motivation for employees. You can still save by securing the best steel or woodwork through the best discount codes offers. Secure the furniture that can be used in long run, even if you move later on to your own premises.

    Office Culture

    One of the first and foremost things to consider for Shared Working Space is what type of culture exists? If you are alone may not matter at times but even with a small team, you want the office culture to fit your company culture. Ensure beforehand that space offers the things that are important to you and your employees. Research to find a matchmaker platform to create culture fits between office users to enhance efficiency and seek the environment where the team will thrive. Don’t compromise for a few pennies the hustle-bustle environment that might become a pain later and you cannot leave or have to compromise on dollars later.

    Collaboration

    The second factor is, of course, an advantage of collaborating between the host and the guest can result in fruitful relationships. Some of the best spaces outlets do present this opportunity for cross-company cooperation. A shared workspace can provide the platform to interact and create relationships between workers leading to creative ideas and thinking. Look out for a host with complementary skill sets or areas of focus that can strengthen relationships through proximity and idea-sharing.

    Insurance, Liabilities, and Contract

    The third and most important factor to consider is if any, specific insurance requirements are essential, find out about it. Get complete know-how to maintain your own renter’s insurance and general liability policy. Though some host’s insurance will cover your space as well. Draw a list of questions ahead of time so you can feel confident that you and your business are protected. Study the contract thoroughly and get any specific clauses to change if required.

    Amenities

    If any amenities are being offered, try to get them within the contract. They can be the main difference between a good and a great space. But make sure to get the amenities needed for your business. How will you be receiving mail and deliveries? Is Wi-Fi included in the rent? What about the lunch and dinner facilities etc.

    Office Services

    If not included in the contract clauses, better get in writing, about the additional office services available. Secretarial assistance, marketing, and legal services are some of the services offered at times.

    Hours of Operation

    Agree on the hours of the operation beforehand, so that there is no inconvenience. Don’t assume Saturdays are on or your team can have access and even if access may be there, not all facilities will be available. Get the duplicate set keys to the office in agreement.

    Parking

    If your employees drive to work, clarify or brief them ahead of the parking situation. If it’s clear then it is okay otherwise get them attached with the concerned personnel with parking outside. If only street parking is available, consider that for your current employees in the future as your company grows. Do get an insight about parking on normal workdays and during extreme circumstances.  Also, consider the safety and security factors of having off-street parking.

    Wrapping it up

    Though Co-Working spaces is a good idea and may work well for some companies, it doesn’t mean necessarily it will work for you as well. You need to assess all the pros and cons and then opt for a full rented out premises or sign an agreement on sharing office space contract. As they say“Great satisfaction comes from sharing with others” a quote which may not be fully applicable here.

  • What are the Tips and Trends for Small Business Accounting

    What are the Tips and Trends for Small Business Accounting

    Business goals are always dependent on financial success. Appropriate management of business finance with a suitable accounting process is a critical aspect for business success.

    As a small business entrepreneur, you have so many responsibilities to handle in your business, such as training your employees, searching for new leads, taking care of business operations to enhance productivity and profit margins improvements. Hence, maintaining receipts, budgeting, and managing the financial reports. But tedious jobs are a necessary part of your business success. So you can’t ignore accounting despite how much you dislike analysis and maths behind it. You must learn basic accounting for your business that will help you with industry-specific compliance, and it will quicken the growth of the enterprise.

    Accounting is the chief source of all the financial strategies and growth of the company. So, whatever decision you make regarding the inventory, payroll, risk, or reporting will reflect in the financial books. It boosts optimization of business operations, and small businesses can easily enhance their productivity with the precise tricks and tips for their financial accounting and bookkeeping.

    Tips & Trends for Small Business Accounting

    Remote accessibility to employees gives enhanced productivity –
    Previously, the traditional office culture gave strong belief to the business owners that it can bring more productivity in the business. However, after enormous research, it’s proven that an agile work culture gives more productivity on average.

    It saves office commuting time, and the employee can utilize this extra time and effort for enhancing business productivity. It’s a brisker resolution to provide flexible work culture to the employees as it’s cost-effective for the business by saving additional expenses on electricity, water and other operational charges.

    Going for paperless invoices –
    Nowadays, many companies and customers are admiring the initiative of going paperless for the invoices as it is more organized and eco-friendly. The benefits of digital invoices are:

    It saves your time as you are free from the manual data entries, management of paper files, and maintaining the records physically.
    Using cloud based accounting applications in your business is a brighter, convenient and safe solution. The cloud-based invoice software protects your confidential data and invoices from theft and losses by storing them on cloud servers.
    The accounting software has automation and an actual process.

    Expenses management by defining categories into personal and business –
    It is a well-known saying that for a startup business owner, then the work becomes life, but it is essential to make a line in between work and personal life when it is related to your finance management. As per the compliance regulations by IRS and business regulatory measures, it is necessary to draw a boundary between your personal and business expenses. Here are some recommendations that will help you to maintain the difference:

    Create a business banking account,
    Get a business card for your official expenses,
    Manage and organize your business receipts separately from personal expenses,
    Record the shared expenditure while using your vehicle for business purpose,
    Employees and partners must adhere to the SOPs in recording business transactions.

    Record the expenses and organize them –
    It is essential to track your business expenditure and profit in an error-free and well-organized way. The bookkeeping and dealing with your financial books must be in a more manageable and accessible way so that you can understand and manage it whenever you require.

    Choosing the accounting strategy and following it –
    Small businesses require a cash or accrual accounting process in the beginning. Both the accounting processes allow tracking of expenses and provide insights from the reports. Here are the differences of both the accounting process listed for your reference:

    Cash Accounting:
    The Cash accounting method recognizes the profit and expenses whenever it happens. It takes note of every transaction when the money is used for payments and when the money got deposited. It gives a clear and complete status of your finances but doesn’t give the information about the incoming money or the future expenses billing of your business. This accounting method is the simplest form but provides limited insights into your business.

    Accrual Accounting:
    This accounting process gives more insights into the business that invoice their clients and record the payment when the customer service gets delivered.Get knowledge of the accounting software –
    In the digital world, businesses are thoroughly using accounting software to streamline the data entry process, reporting and analytics. You must know all the features and functionalities of the accounting software in your firm that involves setting up the accounts, automation of reporting, categorization of financial data, and much more.Regularly maintain your bank reconciliations –
    The bank reconciliation process ensures the fair dealing of your banking transactions with your business accounts. It is a vital process to understand the cash flow of your organization and the remaining balance in your account for further business dealings.Transparent financial goals –
    Management of your finances is a vital component of your business. For well-managed finances, you require a set of goals to track your progress. Record your financial metrics to get insights into your business performance, like cash flow, employee efficiency, or minimum monthly revenues. Pre-define these benchmarks to analyze the details and know the business progress achieved.

    Optimization of taxation plans –
    Taxation plays a vital role in the accounting strategy. It’s advisable to prepare and plan for tax filing. Pay your taxes on time and regularly to avoid any fine. You can sync the IRS tax calendar for the business website with your cloud-based calendar to prevent any miss on the deadline, and it will help you with the reminders before a week or two when the payment is due.

    Automation of your accounting solutions –
    Accounting software is the need of the hour for every small business. The accounting software makes your tedious tasks more peaceful with the automation process and tools to aid recording, sending and invoicing. It also generates financial statements to show the status of your business operations monthly, quarterly or annually.

    All in all, we can say that although managing small business accounting is not an insignificant effort, implementing the appropriate business strategy and adequate resources available to you can give you the benefits of maximizing your revenues, and you can manage your financial books more effectively. Small businesses involve redundant work every day, but by making a brisk move with accounting software, you can save time and money, it will give you adequate time for analysis and planning future strategies regularly. For any further clarification and assistance regarding the accounting management of your small business, you can contact our support desk for further clarification or queries. The contact number is – support (Toll-Free) +1-855-922-7243. You can even send us your question via email for customer support, and the email address is – support@thesagenex

  • What Is The Best Way To Exchange Currency?

    What Is The Best Way To Exchange Currency?

    When traveling abroad, keeping cash in hand before reaching your foreign destination is a must if you want to avoid paying extra as a transaction or exchange or processing fee. No doubt, several conduits are operating privately with licenses to exchange your home currency in a smooth and quick process. However, these foreign exchange offices charge a good amount of money on the exchanged amount, making you pay more and receive less.

    The bank in your home country will likely be the best option to convert your local currency for a foreign currency, quoting favorable exchange rates to you as you are their customer. But, if you want to exchange the money for zero transaction fee, person-to-person conversion transactions through Craigslist or other similar sites are a suitable option for you, except that these channels are less secure compared to other exchange mediums.

    Nevertheless, the best way to exchange currency safely and at advantageous rates is by withdrawing cash through a local ATM using your debit or credit card where no transaction fee is applicable. So, you should call your respective bank and credit card company about their foreign exchange rate policies and conditions before doing an exchange transaction. Hence, we have prepared a list of some cost-effective and safe foreign exchange venues to make you aware of their foreign exchange procedure and help you make an intelligent decision.

    Best Ways To Exchange Currency and Save From Paying More
    1.) Local Bank: Local bank branches where you have an account shall offer currency exchange services at a nominal rate as you are their customer. You have to approach them in advance, several days before you are scheduled to leave your country. Like the Bank of America, many international banks provide their customers with options to either order foreign currency physically at any of their banking locations using the Bank of America savings or checking account or order it online.
    Suppose you do not have a checking or savings bank account with whom you exchange the currency but have that bank’s credit card. In that case, you can get your currency exchanged by visiting the local branch of that bank and asking them about the onsite foreign exchange options.
    Many banks offer additional services, such as providing tips that help determine the total amount of foreign currency you would need for your whole trip, options for cash advances, and more.

    2.) Travelex: To get your currency exchanged on an immediate basis, approaching a foreign exchange firm is the best option, and Travelex is considered the best in the field. At Travelex, you are spared from the language barrier and order for cash five to seven days in advance. The firm goes extra to help you deliver your foreign money at your doorstep or the departing airport.

    If you plan to exchange your local currency either at your departure or arrival airport, you would have to pay a good amount of money as a foreign transaction fee. And, the same service is offered by Travelex at an economical price, termed as service charge. Consider Travelex as a concierge service provider. Like many others, you can take the long route of self-searching for cheaper ways of exchanging money and pay less.

    Or, if you have waited too long for the currency, have planned a sudden foreign trip, or do not want to get into the hassle of exchanging money, you can approach exchange companies like Travelex and make the exchanging process simple.

    3.) Plastic Money: Plastic money, viz your debit or credit cards, are another medium of exchanging currency only if it does not charge you any foreign transaction fee. Certain banks charge 1% to 3% when exchanging currency using their plastic money. It is wise to get a credit card with no foreign transaction fees if you frequently travel to foreign countries.
    If you use plastic money from multiple banks, you can do a test in the foreign country by withdrawing, suppose $100 from each card and see which card charges the least fee on your transaction, and use the card that is cheapest concerning transaction fees. Credit cards are cash advances, so you can log into that bank’s site and make the payment immediately to avoid interest charges. Or, if you use a debit card, an equivalent amount of money will be instantly debited from your account by your bank.

    4.) Craigslist: Craigslist is a currency exchange medium that allows a money giver and a taker to exchange the currency in person. People who seldom travel abroad end up keeping the extra, unused foreign currency after returning home from their trip.
    So, such people place an advertisement on channels, such as Craigslist, local newspapers, or even on social media sites, stating their requirement to exchange the leftover foreign currency and the amount. Looking at the ad, people who require the currency shown would reach out to you and get the currency at the prevailing exchange rates, avoiding all fees and any markups.
    But, such private money transactions involve high risks. Before accepting the currency, you must calculate the currency exchange rate, for which you can use online currency exchange rate calculators. To ensure safety and any foul play, you should take a person who has some knowledge about currency exchange along with you and make the transaction at a public place.
    Understanding the basics of currency exchange is a must to make a smart and viable decision. Exchanging currency days before your departure dates is a clever move to avoid exorbitant fees and unfavorable exchange rates of many tourist-targeted currency dealers and airport kiosks. Planning ahead of traveling helps get the best exchange deals.

    Author Bio: Kacee Christian is a freelance content writer and enthusiastic blogger. She is the co-founder of Bigjarnews. She contributes to many authority blogs such as Toppreference.

  • How to write a Marketing Plan

    How to write a Marketing Plan

    The marketing is the process teach consumers why they should choose your product or service over your competitors.

    The key is to find the right marketing method, and define the message to educate and influence your consumers.

    Businesses make the mistake of thinking that marketing is just “one” thing, but marketing is everything the consumer encounters when it comes to their business, from advertising, what they hear, the customer service they receive, to monitoring the care you provide.

    Everything is marketing and creating the decision within the consumer to choose or not initially or for repeat business.

    Marketing is often confused with advertising and sales, but it is important to know the key differences.

    How is marketing defined?

    On the first day of many Marketing courses, teachers often define “marketing” as “all the processes involved in getting a product or service from the manufacturer or seller to the end consumer.”

    It includes creating the concept of the product or service, identifying who can buy it, promoting it, and moving it through the appropriate sales channels.

    How can you identify marketing?

    Marketing is best identified using what is called the 4 Ps or a combination of marketing: product, price, promotion, and place.

    Starting with products, companies have many procedures they must undertake to ensure that their products are ready to sell. For promotion you can also start or create your blog.

    The first stage is called the “ideation stage,” where the idea for the product is conceived. Marketing departments then usually test new product concepts with focus groups and surveys to determine levels of interest among potential buyers.

    What is the purpose of marketing?

    Business consultant   Evan Carmichael   does a great job of identifying the three main purposes of marketing:

    • Capturethe attention of a target market.
    • Facilitatethe potential customer’s purchase decision.
    • Givethe customer a targeted, low-risk, easy-to-take action.

    With these purposes in mind, coupons, sales and even merchandising, or how products are displayed, are part of the marketing process.

    Since marketing is the cornerstone of every business, the overall goal is to sell more products or services.

    Do you know the different types of marketing?

    Print advertising, radio and television are types of marketing, as are direct mail and digital marketing.

    Companies that sell over the Internet optimize their web pages, so they appear higher in search engines.

    Newsletters, press releases, and blog posts are forms of marketing used to generate leads and orders.

    Some companies use referral marketing to increase business, where satisfied customers refer others to a particular business.

    More recently, marketing on social media (the well-known Social Networks or RRSS) have become a type of marketing where companies cannot avoid when it comes to reaching potential buyers, either by advertising on Facebook or by posting advice on Twitter.with links to a website such as.

    Key differences between marketing and advertising

    You will often find that many people confuse marketing with advertising or vice versa. While both components are important, they are very different.

    Knowing the difference and doing your market research can put your business on the path to substantial growth.

    Let’s start by reviewing the formal definitions of each and then move on to a more in-depth explanation of how marketing and advertising differ from each other:

    Advertising: the paid, public, non-personal advertisement of a persuasive message by an identified sponsor; the non-personal presentation or promotion of a company of its products to its current and potential customers.

    Marketing:  the systematic planning, implementation and control of a combination of business activities aimed at bringing buyers and sellers together for the mutually advantageous exchange or transfer of products.

    After reading both definitions, it is easy to understand how the difference can be confusing to the point that people think of them as unique in themselves. So let’s analyze it a bit.

    • Advertising is a unique component of the marketing process. It’s the part that involves getting the word out about your business, product, or the services you offer.
    • It involves the process of developing strategies such as ad placement, frequency, etc.
    • Advertising includes placing an ad in media such as newspapers, direct mail, billboards, television, radio, and, of course, the Internet.
    • Advertising is the largest expense in most marketing plans, and public relations remains in the background and market research is not far behind.
    • The best way to distinguish between advertising and marketing is to think of marketing as a cake, within that cake there are segments of advertising, market research, media planning, public relations, product pricing, distribution, customer service, marketing strategy. sales and community involvement. .
    • Advertising only equates to one piece of the cake in strategy. All of these elements must not only function independently, but must also work together to achieve a greater goal.
    • Marketing is a time-consuming process and can take hours of research to make a marketing plan effective.
    • Think of marketing as everything an organization does to facilitate a business-consumer exchange.

    Marketing and advertising tips for your products and services

    Marketing is a step-by-step process that begins with a unique selling proposition – a compelling sentence that describes your business.

    This proposition then acts as a guiding theme, the mission, that helps you identify target customers who are interested in your products and services.

    Once you figure out who your target audience is, your marketing plan will help you map out a strategy to better target your products and services.

    And after developing these strategies and tactics, you are ready to focus on an advertising strategy that will help you explain, teach, and promote your products and services to different audiences in film, television, newspapers and magazines, the Internet, and other media.