Online Finance Solution and Tips for all

Tag: e-commerce

  • Tips for Successful Launch of E-Commerce

    Tips for Successful Launch of E-Commerce

    For the trading business you can now have the best of e commerce options. You can have the smartest options available there.

    The first online sales are the most important when starting an e-Commerce activity. These are the ones that will give you the most happiness and especially those are those that will allow you to refine your marketing strategy. Naturally, the first online sales are also those that are the most difficult to obtain.

    Send an e-mail to your list of pre-registered

    Creating a craze for launching your business is the first step. Use MailChimp to record the e-mail addresses of your future customers. Creating a pre-launch list is also a good way to test your idea before actually investing in your entrepreneurial adventure.

    This pre-registered list will be the basis of your first marketing campaign. It must group all the prospects you have identified, all those who have expressed an interest in your activity.

    Sell to your personal network

    Your family and friends is the people who trust you most. They will also be the easiest to ‘convert’. This does not mean that you have to harass everyone in your family, but it will allow you to practice your commercial speech and test the images and texts that work best to take the plunge. Do not hesitate to confront the members of your network to your website to see how they navigate. For Trading business this is a very important matter.

    Organize a contest and samples

    Promotions or free samples are always good ways to attract undecided prospects. Although it should not be abused at the risk of reducing its margin drastically, it is a good technique to start sales online and increase the virility of your offer. Promotions will allow you to increase traffic to your website and your product pages.

    Sell to your friends via social networks

    You already have your first sales and it is now time to target the ‘influencers’, the most active people on social networks.

    Step one: review the connections in your first circle and identify people who are interested in your industry. For this you can use the search bar of Facebook (social graph search) and carry out a search Google way on the keywords and phrases that interest you.

    Once ‘influencers’ have been identified, contact them personally to ask for their opinion on your product. Offer them a discount in exchange for sharing your product page.

    Sites for linking and classified ads

    As an e-commerce entrepreneur, you have to try all the distribution channels. This includes sites that enjoy a high volume of traffic. It is sometimes possible to add the URL link of your product pages on these sites to improve their SEO.

    How to succeed in retail

    Successful retailers are passionate about the field. They spend a lot of energy to beat their competitors and give their 110% to their employers and careers. Their companies are ahead of the competition in offering better products, exceeding the sales figures of the previous year and since their sales teams are meeting and exceeding sales targets. That’s probably where they find their motivation.

    In the competitive world of the retail industry, it’s becoming increasingly important for those who care about it to know the competitor’s products (as well as their own products) and technology.  Here are some tips to ensure you a successful career in retail.

    Make your own promotion

    In the retail industry, a promotion can happen very quickly and is usually related to performance. Follow these tips to get your next promotion:

    • Set and achieve goals to acquire new skills and knowledge and seize opportunities to grow and take on additional responsibilities.
    • Demonstrate to management that you are very motivated by your current job.
    • Meet or exceed the expectations of your current position.
    • Be a team player and be flexible.
    • Find solutions to problems take care of your customers and demonstrate your sense of initiative and creativity and a good code of ethics.
    • Familiarize yourself with the corporate culture

    Some workplaces in the retail industry are jacket / tie environments. Others are casual and informal. Most are in between. Find the environment that’s right for you. Here are your options.

    Entrepreneurial culture: Emphasizes risk taking and independence. Evolve quickly to always exceed the competition. Ensures products and services are on the cutting edge of technology. Often uses a commission system for the compensation of his sales team.

    Small business culture (although not all businesses of this type are small and not all small businesses adopt this culture): Ready to take risks, but that are usually based on more than just brainstorming and about more only in the case of instinctive management. Promote cooperation and profit sharing.

    Corporate culture: Hierarchical organization. Most of the time, there are several levels of supervision. Salaries and benefits are generally stratified and formalized. Often has more rules than other cultures.

    If you want to climb the ladder quickly, a company that tends towards the entrepreneurial culture may be more suitable for you. If you do not like competing with your co-workers, maybe you should choose a small business. But if you prefer stable and predictable schedules and have a clear idea of ​​organizational boundaries, corporate culture might be a pleasure.

    Find a mentor

    A mentor can teach you things about retail that are not learned at school or reading a book. Experts advise retail professionals to find someone from a higher level who has been working in the field and in this business for a long time. Choose someone with whom you can speak confidentially and who can guide you.

    How do retail professionals manage time constraints? Here are some tips:

    Take your work to heart. Make sure you know what you have to do and what your boss wants from you on a daily, weekly, and monthly basis. Openly discuss issues that may arise in the performance of your duties and responsibilities as they arise.

    Set priorities and organize your time with the help of your supervisor if necessary. All those who pursue a career in retail trade juggle with several tasks at once; its part of the pleasure of the job. But be sure to invest time and energy in the right places. Avoid procrastination, distractions and time-wasting activities.

  • Tips before launching your e-commerce

    Tips before launching your e-commerce

    If you are going for the best financial endeavor and be your own boss then it is for sure that you would get the best of it. In US this is the most important part.

    Are you preparing to launch your e-commerce? So welcome to this article where we will give you some valuable tips to better begin this new adventure. In addition to following current trends , discover 8 tips for starting your business successfully!

    1. Study the competition

    Evaluating your competitors will be a first step in finding out how to stand out and tackle the growth of your e-commerce. Faced with 157,300 French merchant sites, you must analyze your strengths and weaknesses, to implement a different and effective strategy. This is your best chance to succeed!

    1. Choose the e-commerce solution adapted to your needs

    The platforms to create your online store are not lacking! Study all the tools at your disposal, their advantages and disadvantages, to select the one that best suits your needs and your skills in web development. If you opt for an e-commerce CMS, answer our quiz to discover which is the most adapted to your needs. You can actually be your own boss and come up with the options.

    1. Organize your SEO and marketing strategy

    From the beginning, you must find the line of communication adapted to your activity. Depending on your target and the products sold, you must think about an editorial line that incorporates notions of SEO and a commercial aspect.

    The definition of your editorial strategy begins with an analysis of the keywords used by your consumers. You have to find the terms that they will enter search engines, to find targeted phrases that will bring qualified traffic to your e-commerce. Also think of long-tail keywords (more than 3 words) because they are often less competitive and drain visitors of higher quality.

    When you have defined the terms on which you want to position your store, you must write the pages and the product sheets of your e-commerce. Remember to embed keywords in strategic places like headlines, subtitles, images, etc. Finally, the selected expressions should also be found in the different contents of your blog. It is also the latter that will bring you the most traffic and help you boost your visibility in search engines.

    1. Develop your community

    Why wait until your e-commerce is online to communicate on social networks? The sooner you ensure the communication of your project, the faster you will make the turnover. Start now to create profiles on social networks and publish articles on collaborative blogs to publicize your name and future products. When you open your merchant site, you will have already acquired some consumers.

    1. Create a blog to talk about your project

    This will help you to grow your community, but also to get your site up in the search engine results. Indeed, the blog will influence your SEO and, at the time of the official opening of your online store, you will already be positioned on strategic keywords.

    1. Collect email addresses

    Prepare a prospecting file already by offering your readers the opportunity to subscribe to your newsletter. To ensure the success of your official opening, you can send all your loyal subscribers an email announcing the launch of the site and, why not, give a discount code to thank them for their support during the implementation of your project.

    1. Check the 50 points of our checklist

    In another article, we proposed 50 points to check before opening your e-commerce to users. This is the moment to consult this super checklist!

    1. Find a provider for creating your e-commerce

    To be certain that your merchant site is operational and you quickly earn profits, entrust its realization to a specialist. On Encoder, you will find many ecommerce developers willing to realize the shop of your dreams. Post your ad quickly with the outline of your specifications and find the ideal freelance!

    Tips to make your point of sale more attractive thanks to its showcase

    Your showcase is the image of your business. First contact with customers, she plays a key role in the purchase process. Today, Message in a Window has decided to give you its pro tips to attract customers and trigger the act of purchase.

    Build your universe

    The environment in which we are at the time of purchase influences us. It is therefore important to create your own universe through the theatricality of the point of sale.

    But what does it really consist of? The theatricality of the point of sale is a particular and even spectacular staging of the store’s product offering. The objectives are simple: trigger the act of purchase and bring and return the customer in your business. Creating a captive atmosphere is essential! For that it is important to look after the attractiveness of your store, and that says attractiveness, says showcase!

    Treat the presentation of your showcase

    Did you know, your storefront generates between 8,000 and 80,000 views a day depending on your location. When you know that the peek of a passerby lasts only a few seconds it is imperative to look after his shop window to capture the prospect’s attention and attract him to your business. At first glance, your future customers must be able to identify your offer , understand how it is different and why they should enter your store.

    Less Is More: Simplicity & Minimalism

    Too many choices kill the choice. Do not reveal all your weapons! There is no need to display all of your store in full view. If you overload your window, you smother and confuse the message you want to communicate to the passer-by. The ideal is to favor only one to five different products and bet on a simple and uncluttered showcase, while placing your products at eye level.

    Conclusion

    With these 8 tips, you know how to approach your e-commerce project in broad outline. After finding a web partner to help you in this incredible adventure, you can start communicating about your future baby and then launch your business successfully!

  • Tips before launching your e-commerce

    Tips before launching your e-commerce

    Are you preparing to launch your e-commerce? So welcome to this article where we will give you some valuable tips to better begin this new adventure and be your own boss. In addition to following current trends, discover 8 tips for starting your business successfully!

    1. Study the competition
    Evaluating your competitors will be a first step in finding out how to stand out and tackle the growth of your e-commerce. Faced with 157,300 French merchant sites, you must analyze your strengths and weaknesses, to implement a different and effective strategy. This is your best chance to succeed!

    2. Choose the e-commerce solution adapted to your needs
    The platforms to create your online store are not lacking! Study all the tools at your disposal, their advantages and disadvantages, to select the one that best suits your needs and your skills in web development. If you opt for an e-commerce CMS, answer our quiz to discover which is the most adapted to your needs.

    3. Organize your SEO and marketing strategy
    From the beginning, you must find the line of communication adapted to your activity. Depending on your target and the products sold, you must think about an editorial line that incorporates notions of SEO and a commercial aspect.

    The definition of your editorial strategy begins with an analysis of the keywords used by your consumers. You have to find the terms that they will enter search engines, to find targeted phrases that will bring qualified traffic to your e-commerce. Also think of long-tail keywords (more than 3 words) because they are often less competitive and drain visitors of higher quality.

    When you have defined the terms on which you want to position your store, you must write the pages and the product sheets of your e-commerce. Remember to embed keywords in strategic places like headlines, subtitles, images, etc. Finally, the selected expressions should also be found in the different contents of your blog. It is also the latter that will bring you the most traffic and help you boost your visibility in search engines.

    4. Develop your community
    Why wait until your e-commerce is online to communicate on social networks? The sooner you ensure the communication of your project, the faster you will make the turnover. Start now to create profiles on social networks and publish articles on collaborative blogs to publicize your name and future products. When you open your merchant site, you will have already acquired some consumers.

    5. Create a blog to talk about your project
    This will help you to grow your community, but also to get your site up in the search engine results. Indeed, the blog will influence your SEO and, at the time of the official opening of your online store, you will already be positioned on strategic keywords. Then Bang! You can be your own boss and complete the works.

    6. Collect email addresses
    Prepare a prospecting file already by offering your readers the opportunity to subscribe to your newsletter. To ensure the success of your official opening, you can send all your loyal subscribers an email announcing the launch of the site and, why not, give a discount code to thank them for their support during the implementation of your project.

    7. Check the points of our checklist
    In another article, we proposed points to check before opening your e-commerce to users. This is the moment to consult this super checklist!

    8. Find a provider for creating your e-commerce
    To be certain that your merchant site is operational and you quickly earn profits, entrust its realization to a specialist. On Encoder, you will find many ecommerce developers willing to realize the shop of your dreams. Post your ad quickly with the outline of your specifications and find the ideal freelance!
    Tips to make your point of sale more attractive thanks to its showcase
    Your showcase is the image of your business. First contact with customers, she plays a key role in the purchase process. Today, Message in a Window has decided to give you its pro tips to attract customers and trigger the act of purchase.

    Build your universe
    The environment in which we are at the time of purchase influences us. It is therefore important to create your own universe through the theatricality of the point of sale.
    But what does it really consist of? The theatricality of the point of sale is a particular and even spectacular staging of the store’s product offering. The objectives are simple: trigger the act of purchase and bring and return the customer in your business. Creating a captive atmosphere is essential! For that it is important to look after the attractiveness of your store, and that says attractiveness, says showcase!

    Treat the presentation of your showcase
    Did you know, your storefront generates between 8,000 and 80,000 views a day depending on your location. When you know that the peak of a passerby lasts only a few seconds it is imperative to look after his shop window to capture the prospect’s attention and attract him to your business. At first glance, your future customers must be able to identify your offer, understand how it is different and why they should enter your store.

    Less Is More: Simplicity & Minimalism
    Too many choices kill the choice. Do not reveal all your weapons! There is no need to display all of your store in full view. If you overload your window, you smother and confuse the message you want to communicate to the passer-by. The idea is to favor only one to five different products and bet on a simple and uncluttered showcase, while placing your products at eye level.
    Conclusion
    With these 8 tips, you know how to approach your e-commerce project in broad outline. After finding a web partner to help you in this incredible adventure, you can start communicating about your future baby and then launch your business successfully!