Category: Business

  • Tips for Successful Launch of E-Commerce

    Tips for Successful Launch of E-Commerce

    For the trading business you can now have the best of e commerce options. You can have the smartest options available there.

    The first online sales are the most important when starting an e-Commerce activity. These are the ones that will give you the most happiness and especially those are those that will allow you to refine your marketing strategy. Naturally, the first online sales are also those that are the most difficult to obtain.

    Send an e-mail to your list of pre-registered

    Creating a craze for launching your business is the first step. Use MailChimp to record the e-mail addresses of your future customers. Creating a pre-launch list is also a good way to test your idea before actually investing in your entrepreneurial adventure.

    This pre-registered list will be the basis of your first marketing campaign. It must group all the prospects you have identified, all those who have expressed an interest in your activity.

    Sell to your personal network

    Your family and friends is the people who trust you most. They will also be the easiest to ‘convert’. This does not mean that you have to harass everyone in your family, but it will allow you to practice your commercial speech and test the images and texts that work best to take the plunge. Do not hesitate to confront the members of your network to your website to see how they navigate. For Trading business this is a very important matter.

    Organize a contest and samples

    Promotions or free samples are always good ways to attract undecided prospects. Although it should not be abused at the risk of reducing its margin drastically, it is a good technique to start sales online and increase the virility of your offer. Promotions will allow you to increase traffic to your website and your product pages.

    Sell to your friends via social networks

    You already have your first sales and it is now time to target the ‘influencers’, the most active people on social networks.

    Step one: review the connections in your first circle and identify people who are interested in your industry. For this you can use the search bar of Facebook (social graph search) and carry out a search Google way on the keywords and phrases that interest you.

    Once ‘influencers’ have been identified, contact them personally to ask for their opinion on your product. Offer them a discount in exchange for sharing your product page.

    Sites for linking and classified ads

    As an e-commerce entrepreneur, you have to try all the distribution channels. This includes sites that enjoy a high volume of traffic. It is sometimes possible to add the URL link of your product pages on these sites to improve their SEO.

    How to succeed in retail

    Successful retailers are passionate about the field. They spend a lot of energy to beat their competitors and give their 110% to their employers and careers. Their companies are ahead of the competition in offering better products, exceeding the sales figures of the previous year and since their sales teams are meeting and exceeding sales targets. That’s probably where they find their motivation.

    In the competitive world of the retail industry, it’s becoming increasingly important for those who care about it to know the competitor’s products (as well as their own products) and technology.  Here are some tips to ensure you a successful career in retail.

    Make your own promotion

    In the retail industry, a promotion can happen very quickly and is usually related to performance. Follow these tips to get your next promotion:

    • Set and achieve goals to acquire new skills and knowledge and seize opportunities to grow and take on additional responsibilities.
    • Demonstrate to management that you are very motivated by your current job.
    • Meet or exceed the expectations of your current position.
    • Be a team player and be flexible.
    • Find solutions to problems take care of your customers and demonstrate your sense of initiative and creativity and a good code of ethics.
    • Familiarize yourself with the corporate culture

    Some workplaces in the retail industry are jacket / tie environments. Others are casual and informal. Most are in between. Find the environment that’s right for you. Here are your options.

    Entrepreneurial culture: Emphasizes risk taking and independence. Evolve quickly to always exceed the competition. Ensures products and services are on the cutting edge of technology. Often uses a commission system for the compensation of his sales team.

    Small business culture (although not all businesses of this type are small and not all small businesses adopt this culture): Ready to take risks, but that are usually based on more than just brainstorming and about more only in the case of instinctive management. Promote cooperation and profit sharing.

    Corporate culture: Hierarchical organization. Most of the time, there are several levels of supervision. Salaries and benefits are generally stratified and formalized. Often has more rules than other cultures.

    If you want to climb the ladder quickly, a company that tends towards the entrepreneurial culture may be more suitable for you. If you do not like competing with your co-workers, maybe you should choose a small business. But if you prefer stable and predictable schedules and have a clear idea of ​​organizational boundaries, corporate culture might be a pleasure.

    Find a mentor

    A mentor can teach you things about retail that are not learned at school or reading a book. Experts advise retail professionals to find someone from a higher level who has been working in the field and in this business for a long time. Choose someone with whom you can speak confidentially and who can guide you.

    How do retail professionals manage time constraints? Here are some tips:

    Take your work to heart. Make sure you know what you have to do and what your boss wants from you on a daily, weekly, and monthly basis. Openly discuss issues that may arise in the performance of your duties and responsibilities as they arise.

    Set priorities and organize your time with the help of your supervisor if necessary. All those who pursue a career in retail trade juggle with several tasks at once; its part of the pleasure of the job. But be sure to invest time and energy in the right places. Avoid procrastination, distractions and time-wasting activities.

  • Tips before launching your e-commerce

    Tips before launching your e-commerce

    If you are going for the best financial endeavor and be your own boss then it is for sure that you would get the best of it. In US this is the most important part.

    Are you preparing to launch your e-commerce? So welcome to this article where we will give you some valuable tips to better begin this new adventure. In addition to following current trends , discover 8 tips for starting your business successfully!

    1. Study the competition

    Evaluating your competitors will be a first step in finding out how to stand out and tackle the growth of your e-commerce. Faced with 157,300 French merchant sites, you must analyze your strengths and weaknesses, to implement a different and effective strategy. This is your best chance to succeed!

    1. Choose the e-commerce solution adapted to your needs

    The platforms to create your online store are not lacking! Study all the tools at your disposal, their advantages and disadvantages, to select the one that best suits your needs and your skills in web development. If you opt for an e-commerce CMS, answer our quiz to discover which is the most adapted to your needs. You can actually be your own boss and come up with the options.

    1. Organize your SEO and marketing strategy

    From the beginning, you must find the line of communication adapted to your activity. Depending on your target and the products sold, you must think about an editorial line that incorporates notions of SEO and a commercial aspect.

    The definition of your editorial strategy begins with an analysis of the keywords used by your consumers. You have to find the terms that they will enter search engines, to find targeted phrases that will bring qualified traffic to your e-commerce. Also think of long-tail keywords (more than 3 words) because they are often less competitive and drain visitors of higher quality.

    When you have defined the terms on which you want to position your store, you must write the pages and the product sheets of your e-commerce. Remember to embed keywords in strategic places like headlines, subtitles, images, etc. Finally, the selected expressions should also be found in the different contents of your blog. It is also the latter that will bring you the most traffic and help you boost your visibility in search engines.

    1. Develop your community

    Why wait until your e-commerce is online to communicate on social networks? The sooner you ensure the communication of your project, the faster you will make the turnover. Start now to create profiles on social networks and publish articles on collaborative blogs to publicize your name and future products. When you open your merchant site, you will have already acquired some consumers.

    1. Create a blog to talk about your project

    This will help you to grow your community, but also to get your site up in the search engine results. Indeed, the blog will influence your SEO and, at the time of the official opening of your online store, you will already be positioned on strategic keywords.

    1. Collect email addresses

    Prepare a prospecting file already by offering your readers the opportunity to subscribe to your newsletter. To ensure the success of your official opening, you can send all your loyal subscribers an email announcing the launch of the site and, why not, give a discount code to thank them for their support during the implementation of your project.

    1. Check the 50 points of our checklist

    In another article, we proposed 50 points to check before opening your e-commerce to users. This is the moment to consult this super checklist!

    1. Find a provider for creating your e-commerce

    To be certain that your merchant site is operational and you quickly earn profits, entrust its realization to a specialist. On Encoder, you will find many ecommerce developers willing to realize the shop of your dreams. Post your ad quickly with the outline of your specifications and find the ideal freelance!

    Tips to make your point of sale more attractive thanks to its showcase

    Your showcase is the image of your business. First contact with customers, she plays a key role in the purchase process. Today, Message in a Window has decided to give you its pro tips to attract customers and trigger the act of purchase.

    Build your universe

    The environment in which we are at the time of purchase influences us. It is therefore important to create your own universe through the theatricality of the point of sale.

    But what does it really consist of? The theatricality of the point of sale is a particular and even spectacular staging of the store’s product offering. The objectives are simple: trigger the act of purchase and bring and return the customer in your business. Creating a captive atmosphere is essential! For that it is important to look after the attractiveness of your store, and that says attractiveness, says showcase!

    Treat the presentation of your showcase

    Did you know, your storefront generates between 8,000 and 80,000 views a day depending on your location. When you know that the peek of a passerby lasts only a few seconds it is imperative to look after his shop window to capture the prospect’s attention and attract him to your business. At first glance, your future customers must be able to identify your offer , understand how it is different and why they should enter your store.

    Less Is More: Simplicity & Minimalism

    Too many choices kill the choice. Do not reveal all your weapons! There is no need to display all of your store in full view. If you overload your window, you smother and confuse the message you want to communicate to the passer-by. The ideal is to favor only one to five different products and bet on a simple and uncluttered showcase, while placing your products at eye level.

    Conclusion

    With these 8 tips, you know how to approach your e-commerce project in broad outline. After finding a web partner to help you in this incredible adventure, you can start communicating about your future baby and then launch your business successfully!

  • How do you create wealth? What makes the difference?

    How do you create wealth? What makes the difference?

    How do you create wealth when everyday reality is made of uncertain work, a fixed salary, a mortgage to pay, bills that expire and children to support? Here are the wealth creation tips for you.

    Hearing someone who has already created the wealth, everything seems simple: you have a passion, you create a product that gives value to your audience, you create a system that generates income as passive as possible (that is, disconnected from the concept of money in time) and constantly invest what you earn. Then let the magic of compound interest do the rest.

    Going to tell someone who is struggling for daily survival ” change, follow me, do as I do and you will see that you too will be able to create your wealth”,  risks unleashing at least some insults. And rightly so!Not everyone wants, and it is very respectable, but even if they wanted to, not everyone can or can do it. Here are the wealth creation tips for you now.

    Exchanging wealth and poverty what does it do?

    Rich House, Poor House is the title of the British reality I saw. If you are curious in Italy you find it as Home Exchange. The format is this: two families, one belonging to the poorest 10% of the English population and the other to the richest 10%, exchange home, life, and habits and above all budgets for a week.

    How will they react to this experience and above all what will they bring back when they return to their respective lives on the eighth day?

    Two premises:

    These are usually large families, with at least two or three children

    The rich, at least in the two seasons, are all rich and not well-off by birth

    The first day that the respective houses and lives are exchanged, after the initial shock of finding homes that are very different from the usual ones, each family finds out how much money it can count for the week. In a box in the kitchen are enclosed the cash that the family will have available to eat, warm up, get gas, go out and face the unexpected.

    The poor, who happen to be in the house of the rich, have a weekly budget ranging from 1700 to 2000 pounds.

    The rich, who go to the house of the poor, usually find in the kitchen jar no more than 140/170 pounds.

    Thus, the week begins and our two families live each other’s lives.

    The poor have more difficulty adapting to being rich than vice versa

    Although relieved by the thought of how to make ends meet for a whole week, poor families have great difficulty accepting abundance. They feel they do not deserve what they are enjoying. They take a few days before being able to let they go and even in enjoying a good dinner at the restaurant they are a prey to guilt. In shopping, they rarely manage to afford the luxury of buying what they normally can’t afford, but they greatly appreciate the opportunities that rich life gives their children. In particular the possibility of developing their talents.

    Thanks to the excellent lessons after school, sports of all kinds and other engaging activities, the children of poor families, in that week, have the chance to test themselves in everything they wanted to do but did not even dare to ask: lessons of music, repetitions, dance classes, horseback riding, sailing, tennis. They breathe environments that exude quality, beauty and possibilities.

    Rich families have a clear control of expenses and they engineer themselves

    All the families I observed, although they used to spend ten times more than the available 150 pounds, were able to carefully manage every penny. From the first day they drew up a plan and had control over how much to spend on every need.

    On some occasions they also found ways to solve some problems of the poor family. In one case, for example, the new tenant realized that the gas tariff paid by the poor family was higher than that applied to him in his rich home and he managed to change the contract.

    On another occasion the rich family freed the lawn of the house occupied by the rubbish of others, including an old sofa. Having no means of transport available, if not a bicycle, and not wanting to pay the withdrawal fee for the 70 pounds dump, the family reduced the sofa to pieces using hammers, knives and kicks. Then, dividing the weight into various garbage bags, parents and children walked a few kilometers towards the landfill.

    Rich families, in living a week as a poor, understand the value of closeness

    In the week as poor, the children of the rich find themselves without extra-curricular commitments or opportunities for exit because there is not enough money or because the house is located in unsafe areas. At that point, parents and children strive to spend time together at home.

    Many realize that the closeness, even the physical one to which they are forced and the time they have to pass without particular occupations, reconnects relationships, allows comparisons and strengthens affections.

    Doing things together, when there is love, is worth more than any designer shoe. In this case, therefore, money does not bring happiness, although it undoubtedly alleviates worries.

    The poor see a possibility they could not imagine

    During the week of screw exchanges, each family meets the other’s friends and begins to learn about each other’s stories. The rich discover the difficulties and the life of sacrifice of the poor, the poor discover that the rich have not always been such. Some started from worse conditions than their own, and then built successful businesses, careers and economic well-being for themselves and their families. Seeing a positive example gives hope to the less fortunate, a goal that seems feasible, especially for their children.

  • Tips before launching your e-commerce

    Tips before launching your e-commerce

    Are you preparing to launch your e-commerce? So welcome to this article where we will give you some valuable tips to better begin this new adventure and be your own boss. In addition to following current trends, discover 8 tips for starting your business successfully!

    1. Study the competition
    Evaluating your competitors will be a first step in finding out how to stand out and tackle the growth of your e-commerce. Faced with 157,300 French merchant sites, you must analyze your strengths and weaknesses, to implement a different and effective strategy. This is your best chance to succeed!

    2. Choose the e-commerce solution adapted to your needs
    The platforms to create your online store are not lacking! Study all the tools at your disposal, their advantages and disadvantages, to select the one that best suits your needs and your skills in web development. If you opt for an e-commerce CMS, answer our quiz to discover which is the most adapted to your needs.

    3. Organize your SEO and marketing strategy
    From the beginning, you must find the line of communication adapted to your activity. Depending on your target and the products sold, you must think about an editorial line that incorporates notions of SEO and a commercial aspect.

    The definition of your editorial strategy begins with an analysis of the keywords used by your consumers. You have to find the terms that they will enter search engines, to find targeted phrases that will bring qualified traffic to your e-commerce. Also think of long-tail keywords (more than 3 words) because they are often less competitive and drain visitors of higher quality.

    When you have defined the terms on which you want to position your store, you must write the pages and the product sheets of your e-commerce. Remember to embed keywords in strategic places like headlines, subtitles, images, etc. Finally, the selected expressions should also be found in the different contents of your blog. It is also the latter that will bring you the most traffic and help you boost your visibility in search engines.

    4. Develop your community
    Why wait until your e-commerce is online to communicate on social networks? The sooner you ensure the communication of your project, the faster you will make the turnover. Start now to create profiles on social networks and publish articles on collaborative blogs to publicize your name and future products. When you open your merchant site, you will have already acquired some consumers.

    5. Create a blog to talk about your project
    This will help you to grow your community, but also to get your site up in the search engine results. Indeed, the blog will influence your SEO and, at the time of the official opening of your online store, you will already be positioned on strategic keywords. Then Bang! You can be your own boss and complete the works.

    6. Collect email addresses
    Prepare a prospecting file already by offering your readers the opportunity to subscribe to your newsletter. To ensure the success of your official opening, you can send all your loyal subscribers an email announcing the launch of the site and, why not, give a discount code to thank them for their support during the implementation of your project.

    7. Check the points of our checklist
    In another article, we proposed points to check before opening your e-commerce to users. This is the moment to consult this super checklist!

    8. Find a provider for creating your e-commerce
    To be certain that your merchant site is operational and you quickly earn profits, entrust its realization to a specialist. On Encoder, you will find many ecommerce developers willing to realize the shop of your dreams. Post your ad quickly with the outline of your specifications and find the ideal freelance!
    Tips to make your point of sale more attractive thanks to its showcase
    Your showcase is the image of your business. First contact with customers, she plays a key role in the purchase process. Today, Message in a Window has decided to give you its pro tips to attract customers and trigger the act of purchase.

    Build your universe
    The environment in which we are at the time of purchase influences us. It is therefore important to create your own universe through the theatricality of the point of sale.
    But what does it really consist of? The theatricality of the point of sale is a particular and even spectacular staging of the store’s product offering. The objectives are simple: trigger the act of purchase and bring and return the customer in your business. Creating a captive atmosphere is essential! For that it is important to look after the attractiveness of your store, and that says attractiveness, says showcase!

    Treat the presentation of your showcase
    Did you know, your storefront generates between 8,000 and 80,000 views a day depending on your location. When you know that the peak of a passerby lasts only a few seconds it is imperative to look after his shop window to capture the prospect’s attention and attract him to your business. At first glance, your future customers must be able to identify your offer, understand how it is different and why they should enter your store.

    Less Is More: Simplicity & Minimalism
    Too many choices kill the choice. Do not reveal all your weapons! There is no need to display all of your store in full view. If you overload your window, you smother and confuse the message you want to communicate to the passer-by. The idea is to favor only one to five different products and bet on a simple and uncluttered showcase, while placing your products at eye level.
    Conclusion
    With these 8 tips, you know how to approach your e-commerce project in broad outline. After finding a web partner to help you in this incredible adventure, you can start communicating about your future baby and then launch your business successfully!

  • Most Profitable Business Ideas to Work from Home

    Most Profitable Business Ideas to Work from Home

    There are many benefits of working from home, which include avoiding time wastage in traffic jams, saving on fare or fuel to get to the workplace, having flexible work hours, and not having to put up with annoying colleagues. Also, you could work from home on a part-time basis while still holding onto your 9-5 job, giving you a fallback plan in case you lose the job or need more money. Isn’t it also so exciting to work in your comfy pants and t-shirt, and to get paid for it?Here are some jobs you can do from home, whether you want to quit your 9-5 or make some extra money to supplement your main income:

    Tax returns preparation
    Many individuals and businesses lack the requisite skills to ensure that their numbers are correct at the end of the year. If you have the expertise to do tax returns, you can work for time-strapped businesses or individuals, or even for those who may not find it economical to engage a tax expert on a full-time basis. In preparing tax returns, you will help businesses be compliant and avoid incidents that may plunge them into tricky situations, resulting in hefty fines for non-compliance. Such incidents may make a business go into financial chaos and have cash flow issues, thus defaulting on its payments to creditors and thereby damaging its credit score. In the case of a business or individual with a bad score, they can work with experts to help them boost their score.

    Book keeping
    If you are a trained accountant, you can consider doing freelance bookkeeping from your house. But you cannot be a Certified Public Accountant if you are to become a freelance bookkeeper. With basic bookkeeping skills offered by most colleges, you are good to go. This job is vital for small businesses that may not be able to afford to hire a full-time bookkeeper, or their scale of work does not require a full-time bookkeeper. You can have a full-time bookkeeping engagement while working for several small clients.

    Online coaching
    You could be well skilled at something and have a lot of passion for it, too, like writing. You can turn that into a side job by offering your services one-on-one, or you can even do it as your main job. You need to develop a good system to put your skills and experience into delivering top-notch training. You can also build a community around the service you are offering and help the members to trust and help each other.

    Copywriting
    Do you have a thing with words to the point that you can come up with convincing copies for advertising and marketing agencies? Well, then you can use your talent and skills to make some money by writing captivating copies from the comfort of your home.

    Social media management
    Instead of spending so much time online and earning nothing, you can help start-ups and other business or organizations as well as individuals who want to build their online presence on various social platforms, like Facebook, Twitter, Instagram, and more. You need to establish your own social following and build a brand around yourself.

  • What Questions to Expect During Your Home Health Care Aide Interview

    What Questions to Expect During Your Home Health Care Aide Interview

    As a home health care aide, you have chosen one of the most rewarding careers possible. You have an incredible opportunity to make life easier for someone who is heavily dependent on others, may be unable to care for themselves as they would like to do. When it comes to job satisfaction, there are few other professions that can match up to be a home health care aide. What you do need to keep in mind here is that the quality of care you provide, in other words, the service quality, is the most crucial element here that can make or break your career.

    The best way to establish your credentials as a caregiver par excellence is to have your clients give glowing referrals and recommendations talking about your exemplary work. The more such recommendations you have, the better your prospects in this niche. However, to get numerous good reviews from clients, you need to have worked with many different people, which means you have to prepare yourself in the right way to impress clients so that you are entrusted with the care of their loved ones.

    The first interaction you have with your potential client is the interview, and by handling this right, you can enhance your chances of being hired by them. To ace the interview stage, invest time in learning what questions you are likely to be asked and prepare your answers. Here we list a few questions you can expect, along with the right approach to the response you must give.

    Client Question: Why should I hire you?

    Answer: That’s the most crucial question you may face, and you have to make a solid case for why you are the best for the job at hand. Start with the basic qualifications that make you competent for the task but keep this short because they already know something about you at this stage. This is a good opportunity to tell the client about the special skills/expertise/qualities that make you better than others in the line since there is a chance that they have interviewed or will interview others too. For example, talk about the certified home health aide classes you have attended. If you haven’t done any, you must consider it now because the certification does enhance your credentials significantly. Get more information about such classes here.

    Client Question: How can I be sure you can handle this patient?

    Your Answer: Get some basic information about the patient before you walk in for your interview and compile data about patients you have cared for who had similar ailments or who presented similar challenges to handle. For example, if your new client needs you to care for someone who has had surgery and needs wound care apart from general care, talk about how you have helped in the speedy recovery of other surgery patients who needed similar attention and how the doctors in charge appreciated your diligence in keeping the surgery site infection-free. Specifics help show the client that you have really handled a similar situation and are up to it.

    Client Question: Tell me about an unfavorable situation that you have encountered in this line of work.

    Your Answer: This is NOT a cue for you to rant about the irascible patient you had to deal with at your last assignment- Just the opposite, in fact. When responding to this question, remember to keep your emotions AT BAY.  Maintain a clinical, empathetic tone all through when describing exactly what the patient did that was a challenge, explaining factually why it was so (for example, a patient refused to eat specific foods, which compromised his nutritional intake). Don’t stop there just because you are done describing the unfavorable situation. The crucial part is conveying how you handled it competently and patiently. Again, keep emotions away and avoid bragging but if you received praise from the patient’s doctors or family members for handling the situation well, do mention those.

    Client Question: What if I am dissatisfied with your performance?

     Your Answer: This is a daunting question to face, but this is also an awesome opportunity for you to impress the client. Your passion for work, your commitment to giving your best can be made evident if you approach this question with the right attitude- that is, calm, professional competence. Do not take offense at the question, instead, make sure that your eagerness to exceed expectations comes through in your answer. Tell the client that you will sit down and talk to them about what they disliked, note down their feedback and then come back with suggestions about ways in which you would change your work approach to assuage their concerns.

    Wrap

    Approaching interview questions with the right attitude and mindset helps you communicate your passion for the work and your competence in the most impactful way to the prospective client. Keep calm and composed and remember that you are here to earn the trust of the client so that they feel confident and comfortable about leaving their family member in your care. Be empathetic to their concerns and anxieties and reassure them about your ability to give the patient the care and attention they need, and you have already set the stage for a wonderful review from this client!